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 Versatile. Visionary. Genius. Ludacris, a hip-hop culture icon, is a lot more than what meets the eye. On the surface, the mega-mogul is a multi-platinum selling artist, actor and rapper. But behind the scenes, he is a successful record label executive, entrepreneur and philanthropist.
Chris "Ludacris" Bridges was born in Champaign, Illinois with a solid foundation - musically, intellectually and spiritually. As a young teen, Chris moved to Atlanta, Georgia where the southern music scene had a huge impact that helped shape his sound. Chris' musical influences also included LL Cool J, Run DMC and Redman. After finishing high school he enrolled in Georgia State University as Music Management major to learn the legal and financial aspects of the business. While attending college, he began an internship at one of Atlanta's hip-hop stations, the now popular WHTA-Hot 107.9. Soon the ambitious Chris "Lova Lova" began rapping on promotions for the station and holding down the number one spot on evening radio.
Ludacris' desire to realize his musical vision motivated him to produce and promote his own independent CD, Incognegro. Ludacris' musical and marketing genius resulted in the huge success of his independent album. In the fall of 2000, Ludacris signed with Def Jam/Universal and negotiated a deal to include his own label and production company "Disturbing Tha Peace" (DTP). In addition to receiving a Grammy® for his work on his collaboration with Usher’s hit single, "Yeah!", Ludacris received Grammy® Awards for his most recent CD, Release Therapy and hit single, “Money Maker.”
At the heart of Ludacris' values is his commitment to the community. The Ludacris Foundation is a non-profit Atlanta-based organization that serves as Ludacris' vision to use music and the arts to connect with urban youth. Ludacris and The Ludacris Foundation have received numerous awards and accolades, such as a Community Service Award for the city of Atlanta and most recently, the 2007 Spirit of Youth Award from the National Runaway Switchboard (NRS). Since its establishment, the foundation has provided over 30 grassroots non-profit organizations with grants and has positively impacted millions of lives with their generosity.
To learn more about Ludacris's foundation, please click on the link below:
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